
Encounters: Notes from the Wild – Spring 2025
This collection is a tribute to the quiet moments when nature reveals itself — unexpected encounters, lingering gazes, the stillness before movement. Through the lens of the cheetah and the wild, we are reminded of our place in a world larger than ourselves.
Each quote is a reflection on the bond between humans and nature — written by poets, naturalists, and thinkers who, like us, paused long enough to see the wild not as something separate, but as something sacred.




Winter in the North - A Seasonal Collective
For the holiday season, we invited 15 wildlife photographers, across Scandinavia and the Arctic to share moments of winter wildlife: snow foxes at dusk, reindeer in soft light, forests hushed by snow. The campaign focused on stillness, introspection, and the beauty of cold.

Masai Mara – Photographed by Robert Ndawuasa
Our first collaboration explored the Masai Mara through the lens of Robert Ndawuasa, a Kenyan photographer who lives near the reserve. His portraits of lions, elephants, and cheetahs captured not only movement, but presence. Each postcard told a story — of patience, instinct, and life in the wild.
What’s Next
Encounters will continue evolving — across seasons, across species, and across disciplines. From photography to poetry, from quiet to raw, each campaign will share a new perspective, but always with the same intention: to see the world more deeply, and to gift with meaning.